Substack vs WordPress + Newsletter Glue

Choosing between Substack and WordPress? It all comes down to renting vs owning.

Want to simultaneously publish online and to email subscribers? Learn how you can have this workflow in WordPress with Newsletter Glue. 

After switching from Substack, we saw a 10x increase in our web audience and doubled conversion rates. Now, our entire team simply works out of WordPress.

Mushfiq S

Founder of The Website Flip

Your own domain. SEO-friendly newsletters.

Get visitors and subscribers to your very own site, not a platform you're renting that makes decisions without your consent.

Optimise each newsletter issue with your favourite WordPress SEO plugin to get more visitors to your website.

Hide content from your blog or newsletter.

Have a subscribers-only offer and want to keep it hidden from your blog? We can do that.

Want to add a subscriber form to your blog that's hidden from your email? We can do that too.

Customise your newsletter design.

Tables, images, author bylines, post embeds, you name it. We have everything you need to create a professional newsletter layout.

All in the WordPress block editor.

Connect seamlessly to an email platform for advanced automations and analytics.

We glue your favourite email platform to WordPress.

Get the best of both worlds: Advanced automations, analytics and segmentation + Own all your content and get an enjoyable writing experience in WordPress.

Works with Mailchimp, ActiveCampaign, Brevo, Campaign Monitor, Klaviyo, GetResponse, Mailjet, MailerLite, Moosend, Sendgrid and Sendy.

Quick summary

MailPoet alternative (Newsletter Glue)

Best for

Serious online publishers

Online publishers

Publishing experience

WordPress block editor

Feels like writing a blog post.

Text editor

Own your platform and content

Yes, everything on your site belongs to you.

No, your content is on a rented platform.


Yes, searchable, shareable newsletters by default.


hide content from blog/newsletter

Yes, easily hide content.



Yes, create your own layouts.


Automations, analytics, segmentation

Yes, managed by your email service provider

Connect via API in seconds.


"With Newsletter Glue, I can customize the look and feel of my newsletters in ways that Substack doesn’t allow, and I can build out my members-only website exactly how I want."

Jared Newman

Journalist, Cord Cutter Weekly and Advisorator

More Resources

How The Website Flip migrated from Substack to WordPress and 10x-ed web audience.

With Newsletter Glue, we doubled conversions and 10x-ed viewers to our site.

Mega guide: Set up a paid newsletter on WordPress.

Own or Rent? If you’re serious about your paid newsletter business, build your own publishing platform on WordPress.

Get started with Newsletter Glue today

30 day money-back guarantee