Substack alternative
A Substack alternative that runs on your own website
Substack hosts your newsletter on its platform and keeps 10% of paid subscriptions. Newsletter Glue lets you write newsletters in WordPress, publish them on your own site and send them from there, with no cut of your revenue.
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Quick summary
Newsletter Glue and Substack, side by side
Substack’s fees are taken from its public help pages in November 2026 and may change. Payment processing fees (such as Stripe’s) apply to paid subscriptions on both.
Why publishers switch
Newsletters that come from your website
Write it like a blog post
Build each issue in the WordPress block editor, with blocks made for newsletters.
Magic Glue does the first draft
Turn your latest posts into a ready-to-send newsletter in under a minute, then edit anything.
Every issue lives on your site
Newsletters publish as posts on your own domain, so readers and search engines can find them.
Which one fits?
Choose Substack if:
- You are starting a newsletter from scratch and don’t have a website yet.
- You want readers to find you through Substack’s app and recommendations.
- 10% of your paid subscriptions is a price you’re happy to pay for that.
Choose Newsletter Glue if:
- You already run a WordPress site and want your newsletter there too.
- You want to keep all of your paid subscription revenue.
- You want every issue published as a searchable post on your own domain.
Questions people ask
Which costs less, Substack or Newsletter Glue?
It depends on your paid subscription revenue. Substack is free to start and keeps 10% of paid subscriptions, so at $5,000 a month in paid subscriptions it costs $500 a month. Newsletter Glue starts at $24 a month, billed yearly, and takes no cut. Stripe’s processing fees apply to paid subscriptions either way.
Do I need a website?
Yes. Newsletter Glue is a WordPress plugin, so it runs on your WordPress site. Every newsletter is also published as a post there, so readers can find past issues on your own domain.
Can I bring my subscribers from Substack?
Yes. Export your subscribers from Substack as a CSV file. If you send with Newsletter Glue, import the file in WordPress (how to import subscribers). If you use Newsletter Glue Connect, import it into your email provider.
Can I charge for my newsletter?
Yes. When you send with Newsletter Glue, you can send some newsletters only to paid subscribers (how it works). Newsletter Glue doesn’t take payments itself: your payment system, such as Stripe or a WordPress membership plugin, marks who has paid, and Newsletter Glue never takes a cut.