Last updated: 2 June 2023

Lesley Sim

Co-founder of Newsletter Glue


I recently discovered an amazing new email analytics tool called SendView. Think of it as ahrefs for email campaigns.

Add your email newsletters and your competitor’s to SendView (they give you an email address which you can use to subscribe), wait a few weeks for emails to come in, then start analysing.

SendView isn’t a beginner’s tool. Instead, it’s ideal for online businesses looking to dissect and learn from their competitors’ email marketing campaigns.

With tools like this, it can feel a bit like “what do I do with all this data?” So instead of giving you a tour of SendView, I thought I’d share 3 simple ways you can improve your own email marketing by using SendView to learn from your competitors.

SendView Timelines

Get content inspiration and learn how to code it

Ever wanted your very own place to store all your email inspiration so you don’t have to rely on Email Love or Really Good Emails?

The Timelines tab is awesome to scroll through all your competitors’ email campaigns and check out how each of them are designed. You can even toggle between desktop, mobile and html views.

Scrolling through SendView's list of Allbirds campaigns

If you’re reading this, you probably know how difficult coding email html is. So it’s nice to be able to easily look for campaign inspiration, then toggle to the email html and see exactly how they coded it!

You can even star the campaigns you’re interested in and easily share campaign report links (like this one: with your colleagues.

SendView's campaign preview links

Important: This isn’t meant to be a QA testing tool like Litmus though. So it’s not going to show you what the email looks like on 20 different email clients.

Settle debates about and learn from competitor email strategy

Just like your regular inbox, the Inbox view shows you all the emails you’ve subscribed to.

Unlike your regular inbox, it has 21 different filters for you to choose from. 

SendView's Inbox with 21 data filters

With these filters, you can answer a million questions you, your boss or your team might have. For example:

Arguing with your team over whether it’s worth it to invest in dark mode emails? Simply apply the dark mode filter and see which of your competitors actually have dark mode emails. From there, you’ll easily be able to decide if it’s worth the investment.

Want to see if SPF/DKIM really affects spam score? Simply filter for no SPF/DKIM then view the spam scores.

Trying to recall that one amazing campaign you saw that included a programmatic coupon code in gmail annotations? Simply filter for it!

Curious to know which email service provider your competitor is using? While I personally don’t think it matters that much, it’s really easy to filter for this too.

Planning on creating significantly longer sales emails? See which emails have over 500 words and see what you can learn from them.

Quickly report on your and your competitors’ progress

Lastly, I want to talk Dashboards. Dashboard view is great if you’re working on a big team and need to quickly give a big picture progress overview to your boss or colleagues.

SendView's Dashboard view

Quickly share average word count, send frequency or average spam score by glancing at the dashboard.

This doesn’t just help you keep track of competitors, but also your own progress. For example, you can easily track how your spam score has improved over time.

Your email service provider only gives you basic analytics like open rates and link clicks. Pair that basic data with the data from Sendview to get actionable insights like:

  • Do emojis really improve open rates?
  • When does my competitor send emails?
  • Am I overusing any words?

You can even toggle to Compare Mode to see data on up to three competitors at a time.

SendView's Dashboard in Compare Mode


SendView is a really powerful tool for benchmarking your email strategy against competitors so that you can make educated decisions on your next email campaign.

Price begins at a reasonable $49/month, which allows you to track up to 10 brands.

If you’d like to kick the tyres, they have a 10-day free trial. For more information, head to I’ve chatted with Gregg Blanchard, one of the co-founders and he’s been really helpful so far in getting me set up. And I’m sure he’d be more than happy to help you too!

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