If you want to maximize the chances that your subscribers will engage with your content, you need to send your newsletters at the right time.
So what is the best time to send your newsletters?
There is no one-size-fits-all answer to this question. The best time to send a newsletter will vary depending on your audience, your industry, and even the day of the week.
In this article, we’ll take a look at some of the factors that you should consider when deciding when to send your newsletters.
Why is timing so important for newsletters?
Timing is important for newsletters because you want to make sure you are sending them out at a time when people are likely to read.
If you send it out in the middle of the night, people are unlikely to see it until the next day. Also, a single person receives 10-100 emails a day, which means that if your email is not at the top of the list, people might miss checking it or completely forget about it.
Some newsletters like event newsletters are time sensitive and contain information about an upcoming event. So it’s important to send it out in advance so that people have time to read it and make plans to attend.
Benefits of sending newsletters at the right time
Sending a newsletter at the right time ensures that your readers see it. However, in terms of metrics, here are the following advantages:
- Higher open rates: Open rate is one of the most important metric that determines the success or failure of a newsletter campaign. If you send the newsletter at the right time, more people are likely to see it and open your email.
- Higher click-through rates: If you send the email when people have time to open and read your newsletter, they are more likely to take action. If you send them the email at the wrong time, when they are busy, they may open it but will not have time to read it and take action like clicking links.
- Increased engagement: When users receive the newsletter on a regular basis at the same time, it becomes a part of their routine. After a while, they’ll know when to expect your newsletter and will eagerly wait for it.
As we all know, sending a newsletter at the right time is crucial, so let’s take a look at some of the statistics that shows what the right time is.
Key statistics on best times to send newsletters
We gathered some key statistics about the best newsletter send times that are backed by studies from the popular email marketing software. Let’s look at them.
9 – 11 AM is the best time to send your emails
According to Campaign Monitor, 9 AM to 11 AM is the best time to send a newsletter as most people are just starting their workday and are more likely to have time to check their email. Plus, your newsletter will be at the top of the inbox and more likely to get their attention.
The same claim is also backed by HubSpot’s, which did research with over 300 US email marketers. According to them, the majority of the marketers reported the highest engagement for their marketing emails occurred between 9 AM to 12 PM.
Mailchimp, the most popular email marketing software also confirms that Campaign Monitor and Hubspot claim that sending newsletters in the morning till noon will get you the most opens.
Takeaway: Based on all the above studies, it looks like the best time to send emails is at 10 AM.
Tuesday to Thursday are the best days to send a newsletter
People are generally more productive at work from Tuesday to Thursday, so they’re more likely to have time to read your email. Monday is the first day of the week and people are mostly busy in meetings and planning for the week. Fridays and weekends are often times when people are away from work, and they may not have time to read an email newsletter.
According to the data from Mailchimp, Tuesday to Thursday are the best days to send emails. If you plan to send two emails a week, you can send one on Tuesday and the other one on Thursday for the best open rate and engagement.
According to MailerLite which analyzed over 2.5 million email campaigns, Wednesday is the weekday with the highest open rate, closely followed by Monday. This contradicts the widely held belief that Monday is the worst day to send an email newsletter.
Takeaway: According to many studies, Tuesday appears to be the best day, but newer research, such as that conducted by MailerLite, shows that other days can also result in good open rates.
That’s it! The studies above from popular email marketing tools give you a good idea of the best times to send newsletters.
Do send times really matter?
While sending times are important, they’re not the only factor that determines newsletter success. Send time varies according to audience, and if you want to increase open rates, click-through rates, and engagement rates, then it’s essential that you take other factors into account.
If your audience is small, a good rule of thumb is to stick to what we discussed above. You can schedule your newsletter on a weekday between morning to afternoon for maximum visibility.
For maximum open rates, you need to give special attention to subject lines, preview text, and the newsletter introduction so that you catch the attention of readers and intrigue them to read the entire newsletter.
How to send your newsletter at the best time for different demographics
Different email marketing tools let you schedule the newsletter according to the timezone of your subscribers. This delivers the newsletter to your subscriber’s inbox at a set time based on their timezone so that see your notification.
Of the many email marketing tools available on the market, MailerLite is one that has this feature and we’ll talk about it in this tutorial.
After your campaign is ready in MailerLite, the last step is to send it to your subscriber. If you’re on a paid plan, you’ll see the “Deliver by timezone”, along with options to schedule and send now.
When you select the timezone option, a box will appear for you to enter the date and time. Once you hit the schedule button, it’ll deliver your newsletter at the specified date and time based on the subscriber’s timezone.
This is such a great feature that ensures your efforts don’t go to waste and that your subscribers don’t receive your email when they are sleeping or are busy doing other things.
Wrapping up: Best times to send newsletter
Sending newsletters at times when your readers are most likely to read them ensures that your content is seen and read by as many people as possible. If someone misses your newsletter notification, there’s a high chance that it’ll get lost in the long list of emails in their inbox.
According to studies conducted by many email marketing tools, the best days to send newsletters are Tuesday through Thursday, and the best time to send newsletters is 9 AM to 11 AM.