Sending newsletters inside the block editor is a use case that saves hours.
If you’re accustomed to the speed and flexibility of the WordPress block editor, using an email service provider (like Mailchimp or Sendinblue) feels like a step backwards. Everything takes 2-3x longer.
In this post, you’ll learn how you can publish newsletters inside the modern block editor and save time.
Before we dive into, here’s benefits from writing newsletters in the block editor.
If you write weekly roundups ☑️
Blog publishers would write posts in WordPress then hop over to Mailchimp (or your preferred email service) and spend hours transferring images, headlines and copy before sending it off.
With Newsletter Glue:
Blog publishers write posts in WordPress. And stay in WordPress to write your weekly roundups too. This saves time, and the familiarity with WordPress makes the experience more pleasant.
The post embed block lets you quickly add and style multiple posts in your newsletter.
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In addition, you’ll now have a built-in newsletter archive to share with readers.
If you write long form newsletters 📰
Write in Google docs and painstakingly copy into your email service. Having to reformat every element one by one.
With Newsletter Glue:
The WordPress block editor is great with copy and paste from Google docs. Takes a couple of seconds and your entire post is ready and properly formatted.
Use callout cards to bring attention to different sections and a newsletter template for your header and footer.
You’ll also benefit from a native archive with all your past issues.
If you’re an agency 🧰
Extended training sessions where you have to teach your clients both WordPress and their email service. You’ll also have to set up two separate templates for them. Both of which, they might accidentally change.
You try to convince them to send out weekly newsletters, but they’re already shorthanded and they just don’t do it (even though they know it’ll be good for their business).
With Newsletter Glue:
Save hours of training and support by setting everything up in WordPress. Build a newsletter template once for your clients and so that their newsletter looks professional and consistent from day 1.
Sending newsletters inside the block editor isally fast and clients are significantly more likely to do so. Their business grows and they have you to thank for it.
2 ways to publish newsletters in the block editor
- Using RSS feeds: Add an RSS feed to your email service provider (like MailerLite). This lets you email pre-populated posts on a schedule.
To use the block editor, you’ll have to build a custom HTML template and a custom post type.
This is slightly advanced and requires some code and patience to set up. But it gives you extreme control over every detail. Chris Coyier of CSS Tricks wrote a detailed article on how he’s set this up for their own newsletter.
- Using Newsletter Glue: Newsletter Glue is a free plugin (a pro version is also available) that connects your WordPress site to your email service provider via API.
It lets you write newsletters like blog posts in the post editor. When you’re ready, you hit ‘Publish’ to send your email newsletters to subscribers.
Set up takes minutes and doesn’t require any code.
In the rest of this post you’ll learn:
- How to set up the free Newsletter Glue plugin
- Tips for publishing newsletters inside the block editor
- How to build newsletter templates
Set up Newsletter Glue
Install and activate
From inside your WordPress admin, head to plugin > add new.
And in the search bar, type in ‘Newsletter Glue’.
Then, click on Install Now.
Once installed, the button will now say Activate. Click on the button to activate the plugin.
Onboarding wizard: Connect your email service provider
Takes less than a minute to run through our onboarding wizard, connect your API key and set your email defaults.
You’ll then be greeted by our sample post. Follow the instructions there to learn more about the plugin.
Send as newsletter
Then head to the end of the post and click Send as newsletter.
Send your first test email
Once you check Send as newsletter, more options will appear.
Everything is pre-filled based on the email defaults you chose during onboarding.
For safety, change your segment/tag/list to a test version, so that you don’t accidentally send to your entire mailing list!
Then, click Send test now to send your first test email.
Publish and send newsletter
Once you’re ready to publish, take a look at the top admin bar.
Make sure Send as newsletter is checked. Then hit Publish.
You should see a notification with the words ‘Your newsletter is on its way!’ at the bottom of your post.
How it’s sent
Your email newsletter is sent via API to your email service provider (ESP). From there, your ESP delivers your email.
This gives you the best of both worlds – the ease of the WordPress block editor, and the deliverability of a professional ESP.
Tips for publishing newsletters inside the block editor
Now that you’ve learnt how Newsletter Glue works, you’re ready to use it to publish your first actual newsletter.
Here are some quick tips for doing so…
Tip 1: Show/hide content block
This block comes in the free Newsletter Glue plugin.
Anything inside the block can be hidden from the blog or newsletter, depending on how you toggle the options.
Adding the block to your post
/show and click on the NG: Show/hide content block that appears. You can also type
/ng as a shortcut.
Example uses for the show/hide content block
- Add a footer to your newsletter that you don’t want appearing in your blog
- Add a read more button (the core WordPress button block works) to appear in your newsletter, to direct people to your blog.
- If you add the read more button, you’ll also want to hide part of your blog post from the newsletter.
Tip 2: Newsletter archive = Newsletter category
Now that you’re writing newsletters directly from blog posts, it’s easy to create a newsletter archive.
Simply create a new category Newsletters, and add all your newsletter posts in it.
And you’re done!
It’s now easy to share your newsletter archive or just some old issues with your readers.
Tip 3: Upgrade for a more professional-looking newsletter
Newsletter Glue Pro gives you more ways to build a professional newsletter.
Here are some live examples:
Add this to the top of your newsletters
Add this to the top of each newsletter.
Add forms to your blog posts (and hide them from your newsletter). Here’s an example of a form.
This is a live example, so if you enter your email, you’ll sign up for our mailing list.
How to build newsletter templates
If you’ve already built your first newsletter, and got it looking perfect 👌, you probably want your future newsletters to look the same.
After all, consistency makes you professional and helps you build a relationship with your subscribers.
To do this, we’ll use reusable blocks.
What is a reusable block?
If you have a common piece of content that you reuse often, turn it into a reusable block so that you don’t have to build it from scratch each time.
Reusable blocks are a powerful feature that come with your block editor.
In our case, a newsletter footer is a good example of content you can turn into a reusable block.
How to create a reusable block
Select all the blocks you want to add to your reusable block, then click the 3 vertical dots, followed by Add to Reusable blocks.
Note: You can group multiple blocks into one reusable block.
After that, give your reusable block a name (so you can find it again), and save it.
How to use a reusable block
Let’s say you’ve called your newsletter template “My template”.
Simply type in
my and your template will show up.
Then click on it to activate.
After that, it’s vital that you click on Convert to regular block before writing your newsletter.
By first converting to Regular block, you unlink the template. So it’s no longer a reusable block, and you’re safe to write your newsletter without impacting the template itself.
From WordPress v5.6 onwards, Convert to Regular block is featured more prominently:
Note: If you click on edit instead of Convert to regular blocks, then you will update every instance of this block on your site. Don’t do this!
And that’s it. You now know how to use a reusable block newsletter template.
Summary: How you can publish newsletters in the block editor
There are lots of novel use cases for the Gutenberg block editor, and sending newsletters is one of them.
With Newsletter Glue, you can publish newsletters quickly and easily without leaving the block editor.
Use newsletter templates to speed up your workflow and save hours every week.