This post is part 4 of 4 in the mega guide to setting up a paid newsletter on WordPress. Read part 1, 2, 3.
What is Newsletter Glue and why you should use it
Newsletter Glue is a WordPress plugin. It transforms the block editor (where you write blog posts) into a newsletter builder.
Once you’ve written your newsletter, just hit Publish to send the newsletter out to your Mailchimp subscribers.
Why you should use it
We’re Newsletter Glue, so obviously we’re biased. 🙂
But let’s take a step back so that we can see what we’ve built so far and where Newsletter Glue fits in.
Right now, you have a Memberful account that connects to WordPress. This lets you sign people up to your paid newsletter and restrict content.
Memberful is also connected to Mailchimp. When someone purchases a subscription, Memberful tells Mailchimp to create a new subscriber.
However, you don’t have anything that connects Mailchimp and WordPress.
As things stand, you’d have to write your newsletters in Mailchimp, then head over to WordPress and reproduce the whole newsletter from scratch just so you have a web version.
This is where Newsletter Glue comes in. With the plugin, you can skip that step entirely. Newsletter Glue transforms any post into a newsletter builder.
Just write your newsletter directly in WordPress and publish your post. Your post will be live on the website and sent to your subscribers, like magic!
Integrate your email service provider (ESP)
The first step to having your own newsletter builder on WordPress is connecting to your email service provider (ESP).
Newsletter Glue connects to multiple ESPs, including: Mailchimp, MailerLite, Campaign Monitor and Sendinblue.
Since we’ve been using Mailchimp for this guide, let’s continue with it. The instructions are identical anyway. 🙂
Install and activate Newsletter glue
From inside your WordPress admin, head to plugin > add new.
And in the search bar, type in ‘Newsletter Glue’.
Then, click on Install Now.
Once installed, the button will now say Activate. Click on the button to activate the plugin.
Once you activate the plugin, the onboarding wizard will run. It takes two minutes to connect your API key and set your email defaults.
If you’d like to change your settings, or if you accidentally quit the onboarding wizard, go to Newsletter Glue > Connect to connect your API key. And to Newsletter Glue > Settings to change your email defaults.
In Step 2, make sure to select the paid subscribers segment.
Publish your newsletter
Now that you’re all set, you can use the demo post from the onboarding to send your first test newsletter.
First, head to the end of the post and click Send as newsletter.
Send your first test email
Once you check Send as newsletter, more options will appear.
Everything is pre-filled based on the email defaults you chose during onboarding.
For safety, change your segment/tag/list to a test version, so that you don’t accidentally send to your entire mailing list!
Then, click Send test now to send your first test email.
Publish and send newsletter
Once you’re ready to publish, take a look at the top admin bar.
Make sure Send as newsletter is checked. Then hit Publish.
You should see a notification with the words ‘Your newsletter is on its way!’ at the bottom of your post.
Put together your new publishing workflow
Now that we have all the pieces in place, let me walk you through your new publishing workflow.
Step 1. Add new post and select ‘Newsletter’ category
We begin quite simply by clicking Add new post.
In a new post, select Newsletter category. Don’t forget that we earlier applied a bulk restrict filter on the entire Newsletter category.
Hence, simply by adding this new post into the Newsletter category, we’ve magically put it behind a paywall.
Step 2. Write your post
If you’re an advanced user, you can use reusable blocks to create a newsletter template for yourself.
If you’re using Newsletter Glue Pro, you’ll also have access to all our custom blocks as well.
As an example, check out our author byline and post embed pro blocks. How they look on this blog post is exactly how they’ll show up on email as well.
Step 3. Publish
Now that you’ve written your newsletter, it’s time to publish.
You already know how this works from the section above.
- Add in the relevant details and double check your settings.
- Send yourself a test email or check out the preview email in a new tab.
- And when you’re ready… Publish!
Weirdly enough, that’s it. 🙂
Because you spent time setting everything up for yourself, your actual publishing workflow has become really simple.
I hope you enjoyed this tutorial. It was a monster one!
If you were able to follow this guide to create your own paid newsletter, please leave a link to your newsletter in the comments below, I’d love to check it out!
And of course, if I’ve something missed out, please leave a comment and let me know too.
Best of luck with your newsletter empire! I’m rooting for you!