newsletter.tips by Newsletter Glue
Tip 5. Add “Action required” to confirmation email subject lines
This tip contributed by: Andrea Bosoni, Founder of Zero to Marketing
I increased subscriber confirmations overnight by adding “Action required” to the start of my confirmation email subject line.
At the beginning, my default subject line was “Confirm your subscription” and only 60% opened the email and confirmed their subscriptions.
Now it’s 80%. A massive difference.