9 Best WordPress mailing list plugins to grow your email list

Are you looking for the best WordPress mailing list plugin to capture leads and grow your email list?

Every website needs a mailing list to turn visitors into leads and sales. By collecting email addresses from visitors, you can stay in touch with people who have shown interest in your products or services.

Skip to our list of WordPress mailing list plugins. ⬇️

Best WordPress Mailing List Plugins To Capture

Can you build an email list with WordPress?

There are a few different ways to go about building an email list with WordPress. For example, you can embed a newsletter signup form, use a popup or slide-in, or place a form in the sidebar or after the post. No matter what style of form you choose, you’ll need a form or opt-in plugin to make it happen.

In this article, we’ve hand-picked some of the best plugins to collect leads from a WordPress website.

What to consider when looking for the best WordPress mailing list plugin

We considered a range of factors when reviewing the best WordPress mailing list plugins. To keep things simple, we’ve assigned a rating out of 5 to each key factor. The number of stars determines how well the plugin performs for that specific factor.

It’s important for you to decide which factors matter to you, and which don’t.

For example, we looked at ease of use, but if you’re an advanced developer, you might not care about ease of use. Hence, it wouldn’t matter to you if ease of use is 1 star.

We also looked at the feature set. For someone looking for an advanced mailing list, 5 stars is important. But for someone looking for a simple form, 1 star might be enough.

And with all that in mind, let’s look at the 4 factors we’ve considered.

Ease of use

WordPress is known for being a beginner-friendly tool, and you want the mailing list plugin to be the same. It should be easy to set up and use for those with little to no technical knowledge.

What ratings indicate:

⭐1 star: I had to find and read tutorials. Some code was necessary in order to get exactly what I wanted.

⭐⭐⭐⭐⭐5 stars: It was very intuitive. It took me 5 minutes to install and configure the plugin, and another 5 minutes to create and customize the first opt-in form. There was an onboarding wizard which guided me through the whole process. 

Features

We looked at the customisation, number of form types available, analytics, and more. 

What ratings indicate:

⭐1 star: The plugin only allowed me to create forms with basic targeting options, such as the sidebar.

⭐⭐⭐⭐⭐5 stars: With a wide range of targeting and display options, the plugin allowed me to fine-tune what the form looked like, where and when it was displayed, and to easily track each form’s performance.

Integrations

For this factor, we looked at how many different software (like email service providers and CRMs) the plugin connects with. The more integrations, the more useful it is for a wider range of people and use cases. 

What ratings indicate:

⭐1 star: Only integrates with 1 to 3 popular ESPs like Mailchimp and MailerLite.

⭐⭐⭐⭐⭐5 stars: Integrates with a wide range of software, allowing you to select any one of your choice.

Value for money

It is important to find a plugin that is affordable and that offers good value for the price. 

Value for money does not mean cheap. An expensive plugin that provides lots of powerful features is still considered value for money.

What ratings indicate:

⭐1 star: Cost is very high while only providing a handful of features.

⭐⭐⭐⭐⭐5 stars: Either provide a handful of features at a cheap price or a wide range of advanced features at a decent price.

Now that you know what to look for, let’s look at the best WordPress mailing list plugins for growing your email list.

9 Best WordPress Mailing List Plugins To Capture

1. Newsletter Glue

Newsletter Glue is much more than a mailing list plugin. It’s a newsletter plugin that allows you to not only capture email from your WordPress website but also lets you write and send newsletters from the WordPress editor.

It works with the Gutenberg block editor and comes with a Subscriber form block to create an email opt-in form. You can place the email signup form anywhere on the website, such as on the sidebar, at the end of a post, or on any page that works with the Gutenberg editor.

Best suited for

Newsletter Glue is best suited for media publications and newsrooms who use WordPress and send out newsletters regularly.

Ease of use

Creating the email capture form with Newsletter Glue is very easy. You just need to add the form block to the page and it’ll automatically create a default form with a name and the email field. 

You can find all the basic styling and form options on the right sidebar. All form options can be activated by a simple toggle. If you only want to collect email addresses, you can toggle the name field in the sidebar and it’ll remove it from the form. By switching the remaining toggles, you can add new options to the form.

Ease of use rating: ⭐⭐⭐⭐⭐

Key Features

• It’s incredibly easy and quick to set up an email capture form. No learning curve.
• Create and add forms to any part of the website that supports the Gutenberg editor.
• Customize everything about the form using the Gutenberg editor.
• Create and send email newsletters from WordPress.

Features rating: ⭐⭐⭐

Integrations

It offers API integration with 12 popular email marketing services based on the different pricing plans. The “Writer” price package connects to 6 ESPs, namely:

• Mailchimp 
• MailerLite 
• Mailjet
• Moosend 
• Sendy
• Sendgrid

Upgrading to the “Publisher” package adds an additional 6: 

• ActiveCampaign
• AWeber
• Campaign Monitor
• GetResponse
• Sendinblue 
• Klaviyo

Integrations rating: ⭐⭐⭐⭐

Pricing

If you want to test how Newsletter Glue works, you can try out the free demo from the website.

For paid plans, it has three distinct plans:

• Writer, $99. Best for independent creators, bloggers, and newsletter writers.
• Publisher, $169. Best for professional publications and online businesses.
• Newsroom, starting from $1,425. Best for large newsrooms with editorial teams.

Value for money rating: ⭐⭐⭐⭐

2. Thrive Leads

Thrive Leads is the best WordPress mailing list plugin as it allows you to create eye-catching opt-in forms that are highly effective at converting visitors into subscribers.

It comes with a wide variety of opt-in forms options to help you effectively grow your email list.

Best suited for

Businesses that use other Thrive Suite products on their WordPress website. One can also use it as a standalone product, but there will be a learning curve initially.

Ease of use

It’s very easy to create opt-in forms using the Thrive Architect drag and drop interface and the wide range of ready-to-use templates. The editor lets you customize the forms to match your branding in just a few clicks.

Once ready, you can set the display conditions to show it on specific pages on the website. 

Ease of use rating: ⭐⭐⭐

Key Features

• Create any type of email opt-in form you want, including lightbox popups, slide-ins, sticky ribbon, in-line forms, 2-step form, sidebar widget, screen filler overlay, content lock, scroll mat, and yes/no forms.
• Popup triggers like exit intent, page load, distance scrolled, click, and number of seconds.
• Customize everything about the opt-in form with options for background, font, colors, layout, and fields.
• SmartLinks to take your conversion rate to the next level by displaying different opt-in forms for new and subscribed users.
• Entry management to see who is subscribing.
• Double opt-in forms to reduce spam

Features rating: ⭐⭐⭐⭐⭐

Integrations

Thrive Leads offers integration with a wide range of popular email marketing services such as: 

• ActiveCampaign
• Amazon SES
• AWeber
• Campaign Monitor
• Constant Contact
• ConvertKit
• Drip
• GetResponse
• iContact
• KlickTipp
• MadMimi
• Mailchimp
• MailerLite
• MailGun
• MailPoet
• MailRelay
• Mandrill
• Ontraport
• Postmark
• SendFox
• SendGrid
• SendinBlue
• SendLane
• SendOwl
• Sendy
• SparkPost
• Zoho Campaigns

Integrations rating: ⭐⭐⭐⭐⭐

Pricing

Thrive Leads costs $97/year for the single-site standalone plugin. It also has Thrive Suite membership, which costs $299/year and grants access to all plugins and Thrive Themes in its portfolio as well as a license for five sites.

Value for money rating: ⭐⭐⭐⭐

3. Convert Pro

Convert Pro is another excellent WordPress mailing list plugin from the makers of the Astra theme.

It includes a drag-and-drop editor and professionally designed high-converting templates to help you create lead magnets in minutes.

What’s great about Convert Pro is that it allows you to disable extra features you don’t need, which improves website performance.

Best suited for

Businesses looking for a performance-optimized lead generation plugin.

Ease of use

Convert Pro, like Thrive Leads, has a user-friendly drag-and-drop interface. It includes a beautiful template library to help you get professionally designed templates. You can follow the 3-step workflow mentioned at the top of the editor to get your opt-in form ready in a few minutes.

Ease of use rating: ⭐⭐⭐⭐⭐

Key Features

• The free canvas gives you complete control over the design.
• Variety of opt-in form options, such as modal popups, notification bars, welcome mats, inline forms, content lock, and more. 
• Advanced targeting options include EU and non-EU countries, new and returning visitors, devices, referrers, and many more.
• 100% responsive opt-in forms with an option to set popups for each device type.
• Real-time reporting via Google Analytics integration to track the performance of email campaigns. 
• A/B test to check the different variations of the opt-in form and help you choose the best.

Features rating: ⭐⭐⭐⭐

Integrations

Convert Pro integrates with a number of email marketing solutions, such as

• ActiveCampaign
• Mailchimp
• AWeber
• iContact
• HubSpot
• Campaign Monitor
• SendReach
• Ontraport
• MailerLite
• Sendinblue
• GetResponse
• Constant Contact
• ConverKit
• Campayn
• MailPoet
• Keap
• Mailjet
• Benchmark
• CleverReach
• Sendy
• Mautic
• Drip
• Mailgun
• Klaviyo
• VerticalResponse
• Sendlane
• MailWizz
• Gist
• ElasticEmail
• SendGrid
• Moosend
• SendFox
• FluentCRM

Integrations rating: ⭐⭐⭐⭐⭐

Pricing

Convert Pro is available for $99/year with a license to use on an unlimited number of websites. It’s also available in a bundle with six other plugins from the Brainstorm Force family for $523/year.

Value for money rating: ⭐⭐⭐⭐

4. Bloom

Bloom is a popular WordPress mailing list plugin developed by the same team that created the Divi plugin. 

You can choose from 19 popular email marketing integrations, including Mailchimp, MailerLite, Salesforce, and others, as well as advanced features like A/B testing and built-in analytics.

It’s an excellent value plugin for those who are already invested in other Elegant Themes products.

Best suited for

Bloom can be used with any WordPress website, but it is best suited for Divi customers who will feel at ease with the interface.

Ease of use

Although there is no drag and drop editor with Bloom, it’s still a simple plugin to use. You’ll go through the 4-step workflow to create a customized opt-in form in a matter of minutes.

It includes 100+ templates with unique designs and applications to help you get started. The interface is modern and user-friendly, making it simple even for non-technical users.

Ease of use rating: ⭐⭐⭐⭐

Key Features

• Choose from 6 different types of opt-in forms such as popups, fly-ins, in-line forms, below content forms, sidebar widgets, and content lock forms.
• Comes with 100+ ready-to-use templates.
• Add an unlimited number of email marketing accounts, and Bloom will organize everything in an uncluttered manner in the dashboard.
• Customize everything about the opt-in forms, including the color, fonts, borders, image orientation, and more.
• Every opt-in form is mobile responsive, which means it looks great on every device.

Features rating: ⭐⭐⭐

Integrations

Bloom integrates with 19 email marketing solutions to seamlessly obtain information and add it to your email list. The integrations are:

• Mailchimp
• HubSpot
• ConvertKit
• MailerLite
• ActiveCampaign
• Constant Contact
• iContact
• Mad Mimi
• Salesforce
• FeedBlitz
• Sendinblue
• Emma
• Mailpoet
• AWeber
• Mailster
• Infusionsoft
• GetResponse
• Ontraport
• Campaign Monitor

Integrations rating: ⭐⭐⭐⭐

Pricing

You can get Bloom at a very value price of $89/year for unlimited websites. This also gives you access to other products including the Divi theme. If you don’t want to commit to a yearly subscription, you can pay a one-time fee of $249 for lifetime access.

Value for money rating: ⭐⭐⭐⭐

5. OptinMonster

OptinMonster is not a plugin, but rather a standalone SaaS tool. It started as a WordPress plugin and has since evolved into a cloud-based platform. It can be used on both WordPress and non-WordPress websites and allows you to manage everything from a single dashboard.

OptinMonster has a user-friendly interface and a wide range of ready-to-use clean and attractive opt-in form designs to make it easier for beginners to start using it.

OptinMonster popularized exit-intent technology, which is a groundbreaking feature in this space.

Best suited for

OptinMonster works with both WordPress and non-WordPress websites. It’s best suited for large corporations or agencies that want to manage multiple campaigns across multiple websites from a single dashboard.

Ease of use

OptinMonster claims itself on being one of the most beginner-friendly lead generation tool. From installation to publishing your first campaign, it has a low learning curve.

You can create your campaign in minutes by choosing one of the 50 pre-built templates. The native WordPress plugin allows you to create campaigns, track new leads, and much more directly from the WordPress dashboard.

Ease of use rating: ⭐⭐⭐⭐

Key Features

• Comes with some groundbreaking features such as Exit Intent, InactivitySensor, and Attention Activation to get you more conversions.
• The depth of targeting and display rules lets you fine-tune your email marketing campaigns.
• Includes eCommerce-specific targeting rules like cart abandonment, the number of items or specific products in the cart, and the total cart value.
• Integrate it with a wide range of all the popular email marketing services, including Campaign Monitor, AWeber, Drip, Mailchimp, MailerLite, and many more.

Features rating: ⭐⭐⭐⭐

Integrations

OptinMonster integrates with all major email marketing platforms, including:

• Mailchimp
• AWeber
• Keap
• ActiveCampaign
• HubSpot
• ConvertKit
• Salesforce
• Constant Contact
• Campaign Monitor
• Jilt
• EmailOctopus
• FeedBurner
• TotalSend
• SharpSpring
• SendPulse
• Sendloop
• Sendinblue
• Ontraport
• Marketo
• MailPoet
• MailerLite
• MadMimi
• Klaviyo
• iPost
• iContact
• FeedBlitz
• Emma
• Eloqua
• Drip
• Customer.io
• Conversio
• GetResponse

Integrations rating: ⭐⭐⭐⭐⭐

Pricing

OptinMonster has tier-based pricing, and you can choose between four plans based on the features you need. The plans also differ in terms of page views and integrations with ESPs.

The pricing starts at $14/month and goes up to $80/month for the highest plan.

Value for money rating: ⭐⭐⭐⭐

6. Elementor Popup Builder

If you’re looking for an all-in-one solution for building your email list and landing pages, Elementor Popup Builder is a great choice.

It’s a WordPress page builder plugin that also lets you build beautiful popups for your website. The Popup Builder allows you to create various types of opt-in forms, such as full-screen, modal, slide-in, and top or bottom bar.

Since Elementor is a page builder plugin, you can use the same builder to design your email subscription popup, newsletter landing page as well as your entire website.

Best suited for

Businesses looking for an all-in-one solution for creating landing pages, opt-in forms, and website pages.

Ease of use

Elementor allows you to design popups using the same drag-and-drop editor and a wide range of widgets. If you’ve used the editor to create website pages before, you’ll find it very easy to use.

The designing and publishing workflow is very straightforward. Once you hit the Publish button in the editor, guided through the next steps to configure the trigger, display condition and advanced rules.

Ease of use rating: ⭐⭐⭐⭐

Key Features

• Drag-and-drop builder to create lead capture forms, email subscription forms, content locker, and related products/upsells.
• Use the Elementor library that contains ready-to-use templates for different applications.
• Collect the information you need using 20 dedicated form fields.
• Seamlessly integrate with leading email marketing tools, like Mailchimp, MailerLite, Sendinblue, Drip, and many more.
• Entry management dashboard to check who all have subscribed. 
• Set display and advanced rules to show the right popups on the right page at the right time.

Features rating: ⭐⭐⭐⭐

Integrations

It connects to quite a few of the popular email marketing tools such as:

• AWeber
• MailChimp
• Drip
• ActiveCampaign
• ConvertKit
• HubSpot
• GetResponse
• MailerLite
• MailPoet
• Automizy
• Sendinblue

Integrations rating: ⭐⭐⭐

Pricing

Elementor Page Builder has two different pricing plans.

The standalone plugin with a single site license costs $49/ year. It includes Popup Builder, Page Builder, Landing Page Builder, and Theme Builder. It also offers three additional plans with 25, 100, and 1000 site activations.

Elementor also provides a plan that includes hosting and it costs $99/year.

Value for money rating: ⭐⭐⭐⭐⭐

7. Kadence Conversions

Kadence Conversions is a brand-new WordPress mailing list plugin that lets you create opt-in forms using the Gutenberg editor.

You can combine it with any of the third-party block plugins to create an email subscription form. It lets you design opt-in forms like lightboxes, full screens, floating bars, and slide-in boxes.

Since it’s based on the Gutenberg editor, it’s a lightweight plugin that doesn’t hamper website performance. 

You can use this plugin in combination with Newsletter Glue to capture email leads and send newsletters using the block editor.

Best suited for

Kadence Conversions is best suited for those looking for a lightweight plugin and want to design opt-in forms with the Gutenberg editor.

Ease of use

Those who use the block editor to write blog posts will find Kadence Conversions very easy to use. Every setting of the plugin is available in the right sidebar of the block editor. 

The reporting dashboard provides data in an uncluttered way for everyone to easily understand.

Ease of use rating: ⭐⭐⭐⭐⭐

Key Features

• No learning curve if you already use the block editor for website design and writing posts.
• There are several targeting options available to fine-tune where and to whom the popup should be displayed.
• Built-in Analytics dashboard for easy understanding of how your campaigns are performing.
• Scheduling to ensure that campaigns are ready in advance for a big sale or holiday season.
• Ready-made templates that serve as a starting point.

Features rating: ⭐⭐⭐⭐

Integrations

Kadence Conversions only provides a way to design opt-in forms. For data collection, the integrations will depend on the third-party plugin that you use. For example, if you use Gravity Forms, it integrates with quite a number of popular email marketing services.

Integrations rating: Depends on the third-party plugin you use.

Pricing

Kadence Conversions is available for $89/year with an unlimited license. You can also get it as part of a bundle for $219/year, which includes other Kadence WP plugins and themes.

Value for money rating: ⭐⭐⭐

8. ConvertBox

ConvertBox, just like OptinMonster, is a SaaS tool with a native WordPress plugin. It has one of the simplest and easy-to-use drag and drop interface.

The dashboard allows you to easily manage your mailing list from one place.

You can create 6 different kinds of conversion boxes such as slide-in, modal popup, top and bottom sticky bar, full-page takeover, embed-in content, and sidebar widget.

ConvertBox is unique as it allows you to create multi-step conversion forms that segment and add different tags to subscribers based on their behavior.

Best suited for

Large websites that want all of the benefits of a lead generation plugin but don’t want to commit to annual pricing and instead pay a one-time fee.

Ease of use

ConvertBox’s visual editor and well-designed templates make it easy to create a wide range of opt-in forms. 

You can launch your marketing campaign in a few easy steps. Select the type of form, choose a template from the library, set display conditions, choose targeting options and publish your campaign.

Ease of use rating: ⭐⭐⭐⭐

Key Features

• The dashboard is very user-friendly, providing a quick overview of user activities such as views, interactions, and leads.
• Tons of ready templates for each type of opt-in form.
• Comes with a built-in countdown timer to add to opt-in forms to create urgency and scarcity.
• Schedule start and end time for a campaign.
• Real-time analytics that shows conversions, views, conversion rates and engagement.

Features rating: ⭐⭐⭐⭐

Integrations

ConvertBox list of integrations includes:

• ActiveCampaign
• AWeber
• ConvertKit
• Drip
• Encharge
• GetResponse
• Gist
• Hubspot
• Infusionsoft
• Klaviyo
• Mail Chimp
• MailerLite
• MooSend
• OntraPort
• Platformly
• Sendinblue
• SendFox

Integrations rating: ⭐⭐⭐⭐

Pricing

ConverBox is available for $495 as a limited-time lifetime offer. This plan includes 500,000 monthly impressions and a limit of 50 websites.

The tool is still in the early access phase, and there is no mention of regular pricing on the website.

Value for money rating: ⭐⭐⭐⭐

9. WP Subscribe

WP Subscribe is a free WordPress mailing list plugin that allows you to create a subscription form and add it to your website’s sidebar as a widget.

It’s a very lightweight plugin without the bells and whistles that other plugins on this list have. 

The free version only integrates with a few email marketing services, such as AWeber, Mailchimp, and Feedburner. 

Best suited for

Website owners looking for a free lead generation solution.

Ease of use

WP Subscribe uses an outdated interface that can be confusing to new WordPress users. 

The customization options are presented on a page and there’s no live preview of how the opt-in form will look.

Ease of use rating: ⭐⭐

Key Features

• It’s fully responsive and highly customizable. 
• Lightweight and compatible with caching and SEO plugins.
• The free version works with any theme that supports WordPress widgets while the Pro version lets you design popups.
• Although the editor is not drag and drop, it is very simple to use even for beginners.
• The trigger and display rule let you show popups to the right audience.

Features rating: ⭐⭐⭐

Integrations

WP Subscribe only integrates with a handful of ESPs such as:

• AWeber
• Mailchimp
• Feedburner
• Sendinblue
• Sendgrid
• MailerLite
• GetResponse

Integrations rating: ⭐⭐⭐

Pricing

WP Subscribe has a free version with a handful of features.

You can get the WP Subscribe Pro for $19/year and use it on unlimited websites.

Value for money rating: ⭐⭐⭐

Wrapping up: The best WordPress mailing list plugins

Collecting emails is an important part of online marketing. And while it can be done manually, doing so is time-consuming and messy.

With the right WordPress mailing list plugin, you can easily and seamlessly build an email subscriber list on your website. 

You can pick any plugin from this list and it’ll help you grow your email list.

Our top recommendation is Newsletter Glue as it not only lets you capture leads, but you can also use it to write and publish newsletters using the WordPress editor.

If you are only looking for an email opt-in plugin with all the great features, Thrive Leads is the best option.

Summary of reviewed plugins